Chummy - Cat Subscription Box
Chummy is a concept subscription-box brand built around the companionship between cats and their owners. The goal was to move away from generic pet-box branding and create an identity that feels playful, thoughtful, and personal. The brand system combines a friendly wordmark, a cat-inspired brand mark, and playful packaging elements to create a cohesive unboxing experience.
Concept Project
Role:
Brand Identity, Package Design, Illustration
Deliverables:
Logo, Packaging System
Logo
Logo Variations
Color Palette
Typography
The brand direction for Chummy was to evoke a playful personality with a clean visual system. The color palette draws inspiration from calico cats, using warm orange, cream, and brown to evoke cosiness.
For the logo development, early explorations focused on finding a visual connection between cats and companionship. The final direction developed from the double “m” in chummy, allowing the letterforms to become part of the brand’s visual idea.
Icon
The icon is derived from the double ‘m’ in Chummy, forming a cat's head that serves as a brand mark. It can be used across small-format applications such as favicons, social media, and packaging.
Package Dieline
