Chummy - Cat Subscription Box
Chummy is a playful cat subscription box brand designed to make pet subscriptions feel more personal and memorable. The challenge was to move away from generic pet-box packaging and create a friendly visual identity that feels thoughtful, playful, and centered on the bond between cats and their owners.
Concept Project
Role:
Brand Identity, Package Design, Illustration
Deliverables:
Logo, Packaging System
Logo
Logo Variations
Color Palette
Typography
Icon
The icon is derived from the double ‘m’ in Chummy, forming a cat's head that serves as a brand mark. It can be used across small-format applications such as favicons, social media, and packaging
Package Dieline
