Ruby Orchard
Ruby Orchard is a concept canned-fruit brand designed for home cooks, bakers, and chefs who value quality and convenience. The brand reimagines canned fruit as a culinary staple with a clean, natural visual identity that emphasizes freshness and artisanal quality. The packaging system pairs distinct colors and fruit illustrations with each variety, creating a cohesive yet recognizable product.
Concept Project
Role:
Brand Identity, Package Design, Illustration
Deliverables:
Logo, Can Packaging, Label System, Fruit Illustrations
Brand Colors
Flavor Colors
Supporting Typeface
Monogram Typeface
The visual identity was designed around simplicity and approachability, using clean typography, soft colors, and friendly fruit illustrations to create a fresh, welcoming identity that feels elevated too.
Label Design
The label system follows a consistent hierarchy across each variety, creating clear brand recognition while allowing color and illustration to differentiate each fruit.
Packaging Application
