Common Folk
Common Folk is centered around community and aims to bring people together in Santa Ana, California. The brand embodies a playful, vibrant identity, using a colorful, striking approach that departs from the muted, minimalist aesthetic typically associated with matcha. Bold typography, tactile graphics, and a lively color palette contribute to the brand's energetic personality, making it memorable.
Client Project
Role:
Brand Identity, Art Direction, Print Design, Social Media Content
Deliverables:
Logo Design, Signage, Menu Design, Collateral, Social Assets
A vibrant Color Palette inspired by risographic colors, textured treatment, and bold typography, used together to create a striking personality that captures the attention of customers and social media.
The client wanted a custom letterform featuring diagonal cuts to create a distinctive, recognizable brand mark.
Poster Prints
Business and Loyalty cards
Menu Design
Social Media
Social media story posts from customers during pop-up events in Santa Ana, CA.